Articles / Thought Leadership

Why "Data Debt" is the biggest obstacle to building a privacy-first brand. In my last post, I talked about the shift from being a Data Mercenary to a Data Guardian. We established that the future belongs to brands that protect their customers. But for many enterprise leaders, the intention to be a "Guardian" hits a massive, invisible wall: Data Debt. You might want  to protect your customer's data. You might want to be transparent. But if your organization is acting like a D

Every brand story needs a hero, but in 2026, the hero isn't the product. It’s the philosophy. For years, the digital economy rewarded the Mercenaries . These were the companies that viewed customer data as spoils of war—something to be captured, exploited, and sold for maximum short-term profit. Their strategy was "smash and grab": extract the value, ignore the privacy risks, and move on. But the script has flipped. We have entered the era of the Guardian Brand . The Villain:

Facts Tell, Stories Sell For decades, the executive resume has been a document of "fact accumulation." We listed our titles, our tenures, and our degrees, assuming that the person with the most facts wins. But we need to recognize ta fundamental truth of human psychology:  Facts tell, but stories sell. In 2026, we have entered the era of the  "Creator Executive."  Talent, investors, and customers aren't looking for a list of skills; they are looking for a character they can b

The December Paradox The allure of the "Clean Slate" of January. We can all fall for this. As leaders, we can feel a compulsive need to wrap up every loose end, answer every lingering email, and attend every "project wrap-up" before the holidays. We convince ourselves that if we just work hard enough to  clear the decks , we will walk into January with a fresh mind. This is a lie. In reality, December becomes the  "Graveyard of Strategy."  We get so busy  finishing  the tacti

Business leadership and marketers alike are all fighting for the same thing: mindshare of our audience. In a world saturated with...

In an ever-changing business landscape, the ability to adapt, innovate, and thrive isn't just a desirable trait in Marketing—it's a...

Every marketing leader has faced it: the creative slump. It may be due to quick deadlines or overload - the creativity feels trapped....

Senior leaders have perspectives that go beyond daily operations. In this critical role, your personal brand is not a peripheral concern;...

Often areas of Marketing can fall into silos. It is important to ensure to have a holistic view across brand, content and go-to-market...

Data has always been critical for marketers to inform their strategies. The challenge is having the right data that is easily accessible...

Many of us say this all the time. “It is so busy!” This used to feel like a badge of honor, to show that you had so many responsibilities...

In order to get results from content it needs to deliver value and should tell a story and help prove valuable. It may not include your...

So many people are talking about AI in marketing, and during the holidays, I decided to ‘geek out’ and dig deeper into a number of tools...

You may be surprised that artists who sell online can make a reasonable income from it. I sell my art on the side but I am far from being...

You have likely heard about the importance of building your personal brand. I am expanding on this myself, as I have done a great deal...

I thought I would have a little fun with this article and make sure my stance is clear: Die Hard is a Holiday Movie! Let’s explore this...

Every year,  people make trend predictions about what they feel is most important in the coming year. Of course, many are focusing on...