Marketing Leadership Lab
Build Your Professional Brand and Unlock Creativity
Keynote Speaker
In an ever changing and competitive marketplace, professionals need to continuously differentiate themselves. You not only need to build your professional credibility, you need to engage in an authentic and meaningful way. When trends and tools are constantly evolving, you need a path forward to enhance your capabilities most effectively and make your expertise sought after. With decades of Marketing leadership experience, Tara Beiser presents engaging keynotes, presentations and workshops shares how you can apply her key insights into action.
Keynote Presentations
Talk 1: From Obscurity to Authority: Four Steps to Build Your Professional Brand Presence
Building your professional brand is critical to distinguish yourself to help differentiate your expertise and make you more resilient in the market. Regardless of whether you are a large corporation, a budding startup, or early in your career, it is vital to show the value you deliver and why your next client, your next employer, or your VC firm wants you. You all have a unique perspective and expertise that others can learn and benefit from. By taking small steps, you can get there with a clear game plan that will enable you to thrive in the future.
This talk is perfect for professionals who have considered building their professional brand but need inspiration on the value or don’t know where to start.
You probably fall into one or more of these categories:
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You recognize the time is now to help you recession-proof your personal/professional brand but don’t know where to start.
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You have a concept and topic but need a proven plan to follow.
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You recognize how building your personal/professional brand will benefit your company, but all approaches feel daunting and time-consuming.
You will leave with:
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The understanding of why building your professional brand is essential and why act now.
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A practical step-by-step method to confidently move forward with a professional brand.
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Examples and lessons on how others have succeeded and pitfalls to avoid.
Talk 2: Transform Your Creativity & Critical Thinking by Harnessing AI in Five Essential Steps
Many feel like AI overshadows vital human elements like creativity and critical thinking. However, when AI is used well with the right approach, it can help unlock new paths forward and improve the effectiveness of your thinking, your ideas, and your communications. It is now more important than ever to have an understanding of these tools and start shaping an approach to help you to be more creative and deliver more value-added insights.
This talk is ideal for:
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Those who have concerns about the quality of the final output and, therefore, have limited experience with AI.
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Those who have or have started to leverage AI but feel they are meandering their way through.
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Those that have been using some tools but feel the landscape changes too quickly.
You will leave with:
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The confidence to explore and start strengthening your creative and intellectual output.
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Insights and approaches on how to best utilize AI.
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An effective and efficient path forward with AI.
Speaker Bio
Tara Beiser has decades of Marketing leadership experience, building brands, driving demand and optimizing global teams for a multitude of organizations, including Fortune 100 companies. She has partnered with business leadership to differentiate in the market while helping their companies thrive. With abundant experience across multiple industries, she recognizes the need to build on strengths and continue to learn and evolve. She enjoys exploring new challenges and creating new paths forward. Tara continues to engage and explore how we can leverage AI to surpass efficiencies and unlock new opportunities for creativity and deep insights.
Tara Beiser is also a professional artist, so her unique approach helps inspire creativity and provokes new ways of thinking. In her presentations, she combines proven strategies and tactics with ingenuity and storytelling to help you learn easy and practical steps for individualized branding and professional growth.