The Happily Ever After with AI Driven Content?

In order to get results from content it needs to deliver value and should tell a story and help prove valuable. It may not include your hero and villain, but it needs to bring new insights and learnings.

With that in mind, there can still be challenges in how to leverage AI to help produce the differentiating and provocative content that will engage your prospects and customers all while remaining consistent with your brand. Here are some effective strategies and approaches to reach that happily ever after:

1. Content Personalization- Leverage AI tools and algorithms to analyze user data and behavior to create personalized content recommendations. This can include dynamic content that adjusts based on user preferences, which can lead to higher engagement and conversion rates. However, as this is intended to be personalized, it is best to have a human lens on this and ensure this makes sense.

2. Automated Content Generation- Create content outlines and drafts. With AI, you can gather data and insights more efficiently that can help in the proof points to help validate your points. It is best to ‘trust but verify’ and check the data that is provided.  I have personally found that some stats were reworded in a way that may sound similar but may not have the same context as the original data point.

To help in the writing ensure you are providing specific prompts with detail on the audience, objectives and keywords that can help ensure the message is on target as well in your brand voice. In my experience, it has been best to help with an outline, to leverage for validation or also in contradiction. I have seen repetitive points from AI content, even repeating the exact same words to introduce bullets. Or for example I once prompted a draft where AI drafted the piece to continuously read ‘SEO Optimization’ so if AI was considering the acronym meant, it would catch the redundancy!   

3. AI-Driven SEO - Gather and analyze keywords, user intent, and competitive landscape to strengthen your content plans and direction. These are all details that can be leveraged in prompts to make your content stronger and strategically based. More efficiently and effectively sorting this background can help reinforce your approach with stakeholders.

4. Content Curation and GTM - Curate relevant content from various sources and distribute it across platforms. This can be leveraged for Internal insights as well as to help gather your own content to execute in your go-to-market plans. There are effective tools for newsletters and social media.

5. Monitoring and Reporting- Review the content analytics to continually understand performance including user engagement. This can be used to assess how to evolve as you should be continuously learning and evolving to improve on performance. Dashboards can be more easily created that reflect branding goals and KPIs, allowing for quick adjustments.

6. Ethical AI PracticesTrust is critical in building brands and driving customers to engage with you. Ensure as you incorporate AI into your content strategy and initiatives that you are remaining true to your brand voice and purpose. Once lost it is much harder to build back.

By integrating these strategies and approaches, marketers can effectively leverage AI to enhance their content marketing efforts while ensuring consistency in branding. The key is to maintain a balance between automation and the personal touch that resonates with the audience, creating a cohesive and engaging brand experience and making the dream ending come true!